Edward pinpoints why qualified buyers hesitate, where your message breaks down, and what to fix next.
Money-back if you do not get at least one insight you have not seen.
$95 USD Introductory rate. One-time payment.
How It Works
Edward asks the questions most consultants skip. About your market, your buyers, your offer - and how those three actually connect.
In 25 minutes, Edward identifies the specific gaps - misalignment between what you sell, how you say it, and what the market needs to hear.
Every insight from the conversation, delivered to your inbox. No fluff report - the raw positioning intelligence from your session.
Want a human eye on what Edward found? Book a call with Troy to map out your next moves and close the gaps.
What People Say After Talking to Edward
"Really refreshing compared to the other agents that only tell you what you WANT to hear, not what you need to hear. Nice work dude!"
Sam Wisowaty
Marketing Manager · Washington DC, United States
★ ★ ★ ★ ★
"Edward was a 'reality check / kick in the ass' kind of way. It pushed me on ideas I've been working on and helped me see I was trying to address two targets with the same product."
Gregg Taylor
Senior Project Lead · Vancouver, Canada
★ ★ ★ ★ ★
The Real Cost
It quietly kills your deals, stretches your sales cycle, and makes your marketing feel like shouting into a void.
Positioning Consultant
$3,000+
Edward - Right Now
$27 USD
This Is For You If
Your revenue has plateaued and you can't figure out why - the product is good, the ads are running, but something's off.
Your sales cycle is dragging. Prospects are interested but never urgent. You're losing deals to "we'll think about it."
You've outgrown your original positioning. What worked at $200K doesn't work at $500K - and you feel it.
You're about to launch something new and want to get the positioning right before you spend a dollar on marketing.
The System Behind Edward
I’ve raised capital for funds, sold 330 homes with ads, and once raised $619k while evacuating 2,750 people from a warzone. Across every one of those environments, the common thread was positioning.
$50M
Real Estate Investment
$7.6M
Software & SaaS
$4.5M
Fund Raise - 6 Mo
$619K
Humanitarian Aid
One 25-minute conversation. The clarity you've been missing. And if you want help fixing what surfaces - Troy's on the other side.
Start Your Positioning Audit - $27 USD
Built by Troy Assoignon
Before brand strategy, I spent 10 years in construction. Then I started building brands. Edward is what happens when positioning intelligence meets AI, trained on real engagements, not theory.
What People Say
"I connected with Troy through a mutual LinkedIn connection and attended his positioning workshop. My greatest takeaway was that being your authentic self is key to strong positioning."
Jonathon Mitchell
Lele Aviation Consulting
Hawaii, USA
"He is a charismatic marketer that has made my message jump off the page. Troy has actually given me results when building our company a funnel, unlike other marketers we've hired in the past."
"One thing that makes Troy very different from other advisors whom I paid 5 figures, is that he actually does the work, he doesn't 'wing' it, or say any basic stuff you heard 100s of times before."
"I attended Rutgers University and Troy's sales training was the highest level sales training I've ever received. I have received 1000x my original investment."
"I just had my best month financially, and I do attribute that to you and your consulting Troy. I hired Troy to be a consultant for my business and he absolutely over delivered every single session."
"I connected with Troy through a mutual LinkedIn connection and attended his positioning workshop. My greatest takeaway was that being your authentic self is key to strong positioning."
Jonathon Mitchell
Lele Aviation Consulting
Hawaii, USA
"He is a charismatic marketer that has made my message jump off the page. Troy has actually given me results when building our company a funnel, unlike other marketers we've hired in the past."
"One thing that makes Troy very different from other advisors whom I paid 5 figures, is that he actually does the work, he doesn't 'wing' it, or say any basic stuff you heard 100s of times before."
"I attended Rutgers University and Troy's sales training was the highest level sales training I've ever received. I have received 1000x my original investment."
"I just had my best month financially, and I do attribute that to you and your consulting Troy. I hired Troy to be a consultant for my business and he absolutely over delivered every single session."
"Troy Increased my business by 300% in only 3 months, dude is a BEAST. Went through Troy's business development program and he completely turned my business around."
Alex Kovalchuk
Business Owner
Kelowna, BC, Canada
"$13k in 2 weeks, we had to close the promotion early. Brought in over $13k in 2 weeks, we built out my business model and filled up my 6 week fitness challenge."
Terha Marie
Advisor
Loveland, Colorado, USA
"I spent 37 minutes on the phone with Troy, since then I've fired 80% of my nightmare clients and increased my income by 20% with clients that are a delight to work with every day."
"Troy's positioning workshop helped me go from broad (and confused) to targeted (and clear), and I left with a roadmap for success, from mindset to content strategy."
"Working with Troy was a great pleasure. Troy is an expert at his craft and quickly identified where I needed help with my copywriting."
"Troy Increased my business by 300% in only 3 months, dude is a BEAST. Went through Troy's business development program and he completely turned my business around."
Alex Kovalchuk
Business Owner
Kelowna, BC, Canada
"$13k in 2 weeks, we had to close the promotion early. Brought in over $13k in 2 weeks, we built out my business model and filled up my 6 week fitness challenge."
Terha Marie
Advisor
Loveland, Colorado, USA
"I spent 37 minutes on the phone with Troy, since then I've fired 80% of my nightmare clients and increased my income by 20% with clients that are a delight to work with every day."
"Troy's positioning workshop helped me go from broad (and confused) to targeted (and clear), and I left with a roadmap for success, from mindset to content strategy."
"Working with Troy was a great pleasure. Troy is an expert at his craft and quickly identified where I needed help with my copywriting."